If you read this blog and other blogs, you are somewhat involved in social media.
If you are active on Facebook, you are even more involved in social media.
If you are active on Twitter or any number of other similar sites, you are even deeper in this social media world.
But there is a problem.
Social media is not sticky.
Let me explain what I mean. If you are my personal friend and I tell you that I have a fan page on Facebook, you are fairly likely to be my fan on Facebook. This might be due to our friendship and possibly because you are interested in being a part of my world online.
The next example might be where you have gotten familiar with me online but we have never met IRL. (In Real Life) If I invite you to become a fan on my Facebook fan page, you may or may not and if you do, it very likely is a one time visit to my page. If you think you might know who I am online or have never heard of me, you are not very likely to become my fan.
Why is that? Well, what’s in it for you? If we are friends, that’s fun and can be informative and a way for us to communicate online but if you don’t really know me, then why should you bother. That might sound critical but it’s just reality.
I used Facebook fan pages as an example because that’s one of the latest rages and I used an example on a personal level. Let’s take this up a notch.
Suppose I have a fan page for my church or ministry or business and I want you to join. The same rules apply. You should ask the question, “What’s in it for me?” Are you interested in my church? Does the business sell a product you believe in? It’s my responsibility to create my fan page or blog or website in a way that adds value.
I’m good at asking questions, clearly, but what’s the answer?
What draws you to a site?
What are you looking for when you follow someone on Twitter?
What’s going to keep you coming back?
Tell me your thoughts. Leave a comment here or write on my Facebook wall or tweet at me.
